Four variations of the popular social networking site were among the top 10 terms, accounting for 5.6% of searches overall, a 27% increase from 2011. “Facebook” was the top search term in the US this year, accounting for 4.1% of all searches, representing a 33% increase from 2011, according to an analysis of the year’s top 1,000 search terms by Experian Hitwise.
